Polling doesn't measure how voters react to creative. It measures what they say after. What happens in the first five seconds of your ad, the genuine unguarded moment before a viewer has decided what to think, is the most honest signal available to a campaign. Reactr captures that moment directly, at scale, before the buy.
Understand how Reactr captures reaction data: See how it works →
Survey respondents tell you what they think they felt. Voter reaction analysis captures what they actually felt, at the moment it happened. Political ads are decided in seconds, not surveys. The gap between reported preference and authentic reaction is where campaigns make expensive mistakes. Reactr closes that gap before the buy.
Reactr sends your ad to an opt-in viewer panel through a simple shareable link. As viewers watch, genuine first-impression reaction is captured in real time, second by second, by geography. The result is a report with a clear winner, the moment that created the difference, and what to do before launch. Fast enough to inform decisions before the media buy is placed.
Every participant has opted in. Their reactions are used exclusively for internal campaign research — never published, never posted publicly, never shared outside your team. Defensible methodology for compliance-conscious campaigns.
Results broken out by region, state, district, or market. Align creative allocation with geographic performance.
Reaction data captured as it happens. No delay between viewing and response measurement.
Output formatted for campaign team use. Share with the media buyer, general consultant, or creative team.
You are about to commit media dollars to an ad your team believes in. Or you could know what real voters actually feel when they watch it, before a dollar is placed. That is the only decision left.