Overview
73%
Avg Engagement Version A
51%
Avg Engagement Version B
0:06
Peak Moment (Version A)
Version Comparison: Economy Frame vs Public Safety Frame
Winner
Version A: Economy Frame
"Prices are up 22% since he took office. Families can't afford groceries. It's time for someone who actually gets it."
Outperformed Version B by 35 points on 5-second hold rate. Economy frame created immediate emotional response across all tested regions.
Version B: Public Safety Frame
"Crime is up 40% in our cities. He's done nothing. We need leadership that puts families first."
Reaction Intensity Timeline: Version A (Economy)
Reaction intensity over timePeak: 0:06
0:000:050:100:150:200:250:30
Strongest Moments: Version A
🔥
0:06
Stat reveal: "22% since he took office." Strongest reaction spike. 77 of 89 viewers showed visible response.
Peak
😤
0:12
Grocery price visual. Second-highest response. Sustained emotional engagement across suburban and rural segments.
Strong
👤
0:19
Candidate direct-to-camera close. Solid hold, positive sentiment. Slightly weaker in urban markets.
Strong
⚠️
0:26
Legal disclaimer and title card. Expected drop-off. No action needed.
Normal
Weak Spot: Version B
⚠️
Version B lost 44% of viewers in the first 5 seconds
The public safety opening did not create an emotional hook fast enough. Crime statistics read as abstract before the viewer had a reason to care. Consider moving the human consequence earlier, or testing a revised opening that personalizes the threat before citing the statistic.
Geographic Response: Version A vs Version B
| Region |
Version A Hold |
Version B Hold |
A vs B |
Recommendation |
| Suburban Metro Swing |
91% |
48% |
|
Run Version A. Dominant performance.A Wins |
| Rural Counties |
88% |
55% |
|
Version A leads strongly.A Wins |
| Urban Core |
64% |
62% |
|
Near parity. Consider a third urban-specific test. |
| Exurban Districts Swing |
83% |
44% |
|
Version A clear winner in key persuasion zone.A Wins |
| Competitive Suburbs Lean R |
79% |
58% |
|
Version A preferred. Strong for persuasion buy.A Wins |
| College Towns Lean D |
71% |
61% |
|
Version A preferred but smaller margin. Monitor. |
Geographic segments based on viewer location data captured at time of reaction. Swing districts flagged based on standard competitive classification.
Campaign-Ready Summary
Political Ad Test Summary
→ 89 opt-in viewer reactions captured across 6 geographic segments
→ Version A (Economy Frame) outperformed Version B by 35 points on 5-second hold rate statewide
→ Peak reaction at 0:06 (stat reveal): 77 of 89 viewers showed visible emotional response
→ Version A dominant in all four swing and competitive segments
→ Urban core near parity: recommend separate creative test for targeted urban digital
→ Version B opening ineffective: 44% viewer loss in first 5 seconds across all regions
Recommendation: Allocate broadcast, CTV, and digital media weight to Version A statewide. Commission a revised Version B with personalized human consequence before the crime statistic. Retest Version B urban-only before ruling out public safety message entirely.
Sample output shown for demonstration. Actual report format and field depth may vary by test configuration. All political campaign submissions are treated as confidential.