Most campaigns spend millions on media before knowing if their ad actually works. Reactr tells you what real voters actually feel, before the buy, by geography, by audience, and by the second in the ad.
The result: millions spent on ads that don't land.
Polling doesn't measure how voters react to creative. It measures what they say after.
Political ads are decided in seconds, not surveys. Without reaction data, you are choosing creative based on what your team believes, not what your voters feel.
Reactr measures that moment directly. Before the buy.
Reactr helps campaigns test political video creative before major media spend. Upload two versions of an ad, or test alternate cuts of the same message, and measure how real viewers respond in the first moments that matter.
Instead of relying on stated opinions, Reactr captures authentic emotional reaction as it happens: by geography, by audience segment, and by second in the ad.
No large panels. No weeks of fieldwork. Real reaction data from opt-in viewers, fast enough to inform creative decisions before launch.
Two ad versions, alternate edits, or message variations. All submissions are handled confidentially.
Opt-in viewers respond in real time as the ad plays. Genuine first-impression response captured as it happens.
See where attention spikes, drops, and diverges across audiences. Get a clear creative recommendation before launch.
Actionable output tied to moments in your ad and to the regions that decide your race.
Clear comparative verdict on which creative landed harder with your test audience.
Exact timestamp of peak emotional reaction. Know the moment before the buy is placed.
Early warning for flat creative before it runs. Know what to fix or pull before dollars are wasted.
Regional performance differences that should drive your media allocation decisions.
A clear recommendation on where to put media weight, not just which version you prefer.
Based on results, a specific recommendation on what to refine or retest before the next wave.
Campaign teams use Reactr to evaluate creative before first flight.
Reactr supports the full campaign timeline, from first media buy through final wave creative.
Reactr measures authentic reaction directly, before your opponent defines the race.
From statewide campaigns to local ballot measures, the decision is the same: test before you spend.
Governor, Senate, Attorney General. Optimize broadcast, CTV, and digital creative before major spend. See which message performs by region before the buy is placed.
Learn more →Every dollar counts more at this level. Find the message that cuts through without wasting limited budget. Know what lands before you commit it.
Learn more →Test persuasion, clarity, and emotional resonance before rollout. See if your message is landing as intended or creating confusion that could cost you votes.
Learn more →Bring creative intelligence to client recommendations. Show which cut earned the budget allocation, not just which one the team preferred.
Request a demo →Independent expenditure campaigns need to move fast and accurately. Test contrast ads, negative frames, and comparative creative before deployment.
Learn more →Test creative during active news cycles before pushing live. Know your strongest five seconds before your opponent defines the race.
Request a demo →Political campaigns operate under scrutiny that most platforms aren't designed for. Every operational claim below is one we can stand behind.
Controlled, private environment. No leaks, no exposure, no way for opposition to access what you're testing.
No deceptive recruitment, no dark patterns. Participant reactions are used exclusively for internal campaign research. They are never published, shared publicly, or posted on social channels. Clean methodology that holds up if anyone asks.
Opt-in viewers are framed as an insider voter panel — they see the ad before it runs, and their genuine response helps decide whether it does. That civic participation framing drives higher opt-in rates than any other incentive we have tested.
Results segmented by state, region, or market. Built with disclosure requirements in mind.
Campaign creative, results, and audience data are accessible only to your team. Not shared, not aggregated for other campaigns.
You are about to commit media dollars to an ad your team believes in.
Or you could know which ad actually wins, before a single dollar is placed.
That is the only decision left.
A/B winner, second-by-second reaction, geographic breakdown by region, and a campaign-ready summary. Demo data, clearly labeled.