If you don't test creative before the buy, you are making expensive guesses. Reactr captures authentic first-impression reaction at the moment of viewing, segmented by geography, before a dollar of media is placed.
Understand how Reactr captures reaction data: See how it works →
Recall surveys, dial sessions, and focus groups share one structural flaw: the response is mediated. The participant knows they are being studied. Reactr captures the unguarded moment, the genuine first-impression reaction before the viewer has time to decide what to say about what they felt. Political ads are decided in seconds, not surveys. That is the moment Reactr measures.
Participant reactions are used exclusively for internal campaign research. They are never published, posted publicly, or shared outside your team. Opt-in viewers are positioned as an insider voter panel — they see the ad before it airs, and their genuine response helps decide whether it runs.
Not a score. Not a dashboard of metrics to interpret. The output from a Reactr political ad test is built for campaign media teams making allocation decisions under time pressure. You get exactly what you need to place the buy with confidence.
Which ad version landed harder with the test audience, with the margin and the moment.
Reaction intensity across every second of the ad. Know the peak and the flat before it airs.
How performance varies by region or market. Critical for targeted digital and CTV placement decisions.
Which version to run, which to revise, and what to test next.
You are about to commit media dollars to an ad your team believes in. Or you could know which version actually wins before you place the buy. That is the only decision left.