What to expect
What's That Smell? (2026)
Opening against Minions & Monsters, this one will be fighting for the same weekend conversation.
It hits the big screen on July 4, 2026.
Reactr / Trailer Reactions / What's That Smell?
New here? Reactr is the free trailer reaction maker for creators: watch the trailer below, record your reaction on camera or voice only, and post the clip to your own channel. Studios and brands start here.
In Theaters · July 4, 2026
What's That Smell?
Trailer Reactions
Comedy
A CHRONICLE OF AMERICAN FASCISM.
A fictional documentary following the exploits of Hank, a Los Angeles plumber going through a bitter divorce who decides he's going to clean up his city... by killing every homeless person he can find.
Free · no editing · camera or voice only · the clip is yours to post
The Trailer
The What's That Smell? trailer, ready when you are
Dropped May 30, 2026
Who’s on the poster
Who you’ll see in the trailer
The cast is fronted by Dustin Roller, Ihsan Zirih and Kelsey Barker. Dustin Roller plays Hank.
Dustin Roller
as Hank
Ihsan Zirih
as The Documentarian
Kelsey Barker
as Hank's Wife
Weston Roller
as Hank's Son
Zain Shukr
as Supportive Roommate
Saladin El Florence
as Final Homeless Man
Tony Blass
as Hank's Lawyer
Jackson Hayes
as Roommate #2
Behind the camera
The history behind What's That Smell?
Ihsan Zirih is in the director’s chair. The finished film runs 40 minutes.
The case for reacting
This trailer was made to be reacted to
The first honest laugh is the whole review. Catch yours on camera before you see anyone else’s take.
By opening weekend everyone will have a take. The reactions that matter are the ones recorded before the takes calcify.
Reactions on Reactr
Be one of the first to react
Reaction clips for What's That Smell? will appear here as Reactors share them. The Reactr recorder is free for creators: watch the trailer, record on camera or voice only, and the finished clip is yours to post on your own TikTok, Reels, or Shorts channel.
Record the first reaction →FAQ
What's That Smell?: quick answers
How do I make my own What's That Smell? reaction video?
Open the reaction recorder on your phone at reactr.film/studio/what-s-that-smell, choose camera or voice only, and press record while the trailer plays. Reactr captures your reaction and gives you a share-ready clip when the trailer ends. It is free.
Do I have to be on camera?
No. Voice Reaction mode records your commentary with the microphone only: the camera stays off, no face is recorded, and you still get a share-ready clip for your channel.
When does What's That Smell? come out?
What's That Smell? is scheduled to open in US theaters on July 4, 2026. Dates can shift, so check back for updates.
Who stars in What's That Smell??
Dustin Roller, Ihsan Zirih, Kelsey Barker, Weston Roller and Zain Shukr lead the cast, directed by Ihsan Zirih.
Is Reactr free?
Yes. Recording reaction clips on Reactr is free, with no paywall on the finished clip. You own your clip and can post it to TikTok, Reels, Shorts, or anywhere else. Reactr makes money from studios and sponsors, not from creators.
More trailers this season
Keep reacting
The Odyssey
July 17, 2026
Toy Story 5
June 19, 2026
Pinocchio: Unstrung
July 24, 2026
Above & Below
July 29, 2026
Minions & Monsters
July 1, 2026
Moana
July 10, 2026
Your first reaction only happens once
Watch the What's That Smell? trailer, hit record on camera or voice only, and the clip is yours to post.
React to What's That Smell? →Are you the rights holder of What's That Smell?? Send us your press kit and this page is rebuilt from your material, with your assets handed to every creator who reacts.
Film data and images courtesy of TMDB. This product uses the TMDB API but is not endorsed or certified by TMDB.