How the Reactr Rating Works, and What Your Reaction Feeds

Every rated film on Reactr carries a number from 1 to 100 at the top of its page. It is called the Reactr Rating, and it is not a critic score, a fan poll, or a star average. It is a reading of what reaction creators actually said out loud when they watched the trailer. If you make trailer reactions, that means your words are part of the raw material. Here is how the number is built, what it refuses to do, and where your reaction fits in.

What the number actually measures

The Reactr Rating measures how a trailer landed with the people whose job is reacting to trailers. Reactr's rating system reads the spoken sentiment across every reaction video it can find for a title and turns it into one score on a 1 to 100 scale.

A 50 means the enthusiasm and the doubt cancelled each other out. Higher means the trailer landed. Lower means it did not. That is the whole claim. The Reactr Rating methodology page is blunt about what it is not: not a prediction, not a measure of whether the film is any good, and not a stand-in for box office or reviews.

How a title's score gets assembled

Each reaction video is scored on its own first. Then the title's number is built from all of its scored reactions, with a few weighting rules the methodology page spells out in plain terms:

• Reactions with more to say count for more than thin ones. A creator who explains why the third act shot worked carries more than a two-second "let's go."
• Widely watched reactions count for more than little seen ones, but reach is damped hard. A big channel counts for more than a small one and nowhere near enough to set the number by itself.
• Claimed channels carry extra weight, because a claimed channel has an accountable person behind it.

The model and its weights are not published. The behavior is, and that is what you need as a creator.

Most films drop more than one trailer, and each drop is scored separately from the reactions to that specific trailer. A long campaign like Avengers: Doomsday can have a teaser that electrified the room and a later trailer that landed differently, and the film page shows both. The film-level badge is the aggregate across all of them.

The rule that nothing publishes under threshold

This is the part most people miss, and it is the part that makes the number worth citing. A rating is computed for every title, but it is only published once a title has at least three scored reactions and clears a confidence floor. Below that bar, nothing appears. No badge, no greyed-out number, no "rating pending" label.

A number built on two reactions is worth less than no number at all.

Three other states exist to stop a small group of videos from speaking for everyone:

• Provisional. When a handful of videos dominate the score and pull it somewhere the rest of the sample would not go, the number is withheld until the sample settles.
• Held. When too many of the videos found for a title turn out to be about something else, such as a rewatch of an earlier film in the franchise or a ranking video, the title publishes nothing until the videos are checked.
• Not counted. Videos that never mention the film, that are the wrong kind for their publish date, or whose own description does not name the film are listed on the title's math page with the reason. Not counted is not hidden. Anyone can check the call, and every math page has a report control that a person reviews.

For you, the practical takeaway is simple: on a smaller film with only a couple of reactions out there, yours can be the one that pushes it over the bar.

The verdict, measured again after release

A trailer score on its own only tells half the story. After a film comes out, creators post a second kind of video: the reaction to the film itself. Those are scored by a separate measure called the Reactr Verdict, built for a spoken review rather than a two-minute reaction. It reads the grade a creator gives when they give one, the recommendation they land on, and whether the film met the expectation the trailer set. It also weighs the last third of the video more heavily, because that is where the verdict usually lives.

The verdict sits on the same 1 to 100 scale as the rating, and the two are compared. The result is one of three labels: Exceeded the trailer, Delivered on the trailer, or Fell short of the trailer. A small sample needs a wider gap before either of the outer two is claimed, and a verdict needs at least four scored film reactions posted on or after release day.

At the time of writing, Toy Story 5 carries an "Exceeded the trailer" verdict, while Supergirl reads "Fell short of the trailer." That is trailer-to-film accountability, measured by the same community twice. Where the same channel reacted to both the trailer and the film, that creator's own change of mind is recorded too. Same person, same taste, measured twice.

Why the number moves, and how to read the movement

A Reactr Rating is live. Every time a new reaction is scored, the title is recomputed within the hour and the film page is rewritten. Early on, a title moves a lot: a film sitting on three lukewarm reactions is one strong opinion away from a different score. Once a title has thirty reactions behind it, each new one barely nudges it.

That is worth knowing when you pick what to react to. A title with a small, young sample is where a thoughtful reaction carries the most weight. A heavily covered title like Dune: Part Three is a great search and audience play, but your reaction will be one voice among many in its score. Neither is wrong. They are different jobs.

Every move is dated on the film page and kept. If you quote a rating in a video, carry the date, the method version, and the sample size, the way the methodology page asks.

What your reaction feeds

The rating reads public reaction videos, so the reaction you post publicly is the input. Every reaction that feeds a rating is credited by name, linked to the creator's page on Reactr and to the original video. Nothing is reposted or re-hosted, and transcripts are used only to compute the score. The only excerpt that ever appears is one short verbatim quote next to the creator's name.

If you want your reactions to count for more, a few habits help, and they happen to be the same habits that make a reaction worth watching:

1. Say the film's name. A reaction that never names the film cannot be verified, so it is not counted. Put the title in your video title and description too.
2. Say which trailer it is. Teaser, official, final. That is how a reaction gets matched to the right drop.
3. Actually say what you think. Reactions with more to say count for more. Pausing to explain a beat, the core of the pause and comment method, gives the rating something to read.
4. Come back after release. Your film reaction feeds the verdict, and if you reacted to the trailer too, your change of mind becomes part of the record.
5. Claim your channel. Claimed channels carry extra weight and let you correct or remove what is shown. The creator directory is where that starts.

Reacting with Reactr's free browser recorder gives you a finished vertical clip tied to your Reacter profile, and the trailer page links back to it. Attribution is live today, and payouts open as sponsored campaigns come online.

The Reactr Rating only works because creators keep saying what they honestly think. If you want to see where the numbers stand right now, start from the full trailer slate and look for the badge at the top of each film page.